Serova is the AI valuation layer built for pawnbrokers — instant appraisals from a photo, fraud detection against police databases, and portfolio-wide pricing intelligence. No more gut feeling.
Every day, pawnbrokers across America appraise thousands of items — watches, jewellery, electronics, instruments — using personal experience, printed blue books, and instinct. The result is inconsistent valuations, mispriced loan portfolios, and a blind spot for stolen goods.
Serova replaces the guesswork with a verifiable, real-time intelligence layer. Snap a photo. Get a certified appraisal, a fraud check, and a loan recommendation — in seconds.
Three interlocking modules that work together — or drop into your existing POS as an API.
Photograph any item. Serova's computer vision identifies make, model, condition grade, and authenticity markers across jewellery, watches, electronics, and instruments. Returns a certified appraisal with confidence score in under 8 seconds.
Instant appraisalEvery item is automatically cross-referenced against NCIC, local police databases, and Serova's proprietary stolen goods registry. Serial numbers are extracted from images. Compliance reports are generated automatically for regulatory submissions.
Real-time DB checkAggregate market pricing across eBay, auction houses, and dealer networks to dynamically optimise your loan-to-value ratios. Identify which items in your portfolio are appreciating, depreciating, or at risk — before the forfeit date arrives.
LTV optimisationThe entire workflow happens at the counter. No specialist knowledge required.
Staff take 2–3 photos on any device. Serova's vision model reads condition, brand markings, model identifiers, and any visible serial numbers.
The item is classified against 40M+ product records. Counterfeit signals are flagged in real-time using hallmark analysis and known fake databases.
Serial numbers and descriptions are checked against NCIC and partner police databases simultaneously. Result in under 3 seconds.
A loan recommendation, retail estimate, and condition report are returned — ready to print, display to the customer, or push to your POS system.
Serova's models are purpose-built on millions of real pawn transactions — not generic product datasets.
Gold, silver, platinum, diamonds, and gemstones. Serova reads hallmarks, karat stamps, and stone specifications, then cross-checks against live spot prices and wholesale dealer comps.
Rolex, Patek Philippe, AP, Omega and 300+ brands. Counterfeit detection through bezel, dial, and movement fingerprinting. Market-adjusted pricing from grey market auction feeds.
Smartphones, laptops, cameras, gaming consoles. Model identification from chassis alone. IMEI-based stolen goods lookup. Depreciation curves updated weekly from resale markets.
Guitars, brass, strings, and vintage equipment. Serial-number dating for Fender, Gibson, Martin and more. Vintage premium detection. Collector market price feeds updated in real time.
"Every pawnbroker I spoke to had the same look — they knew they were leaving money on the table, they just didn't know how much. Serova makes that visible."
Saksham Jain founded Serova after spending months embedded in pawnshops across the US, watching brokers appraise items with printed blue books and twenty-year-old industry knowledge. He saw a $14 billion industry with almost no software intelligence — and a gap that computer vision and real-time market data could close overnight.
His focus is on building AI that earns trust at the counter — not in the boardroom. Serova's models are trained on actual pawn transaction data, with valuations validated by certified appraisers to ensure the system works for operators, not against them.
Serova is onboarding its first 50 pawnshop partners. Join the waitlist for a free 30-day pilot — no integration required, results from day one.